Chrysler’s Minivan Market
Mar 10th 2007spoilerkingAtrium
Making use of the resources, maintaining quality control effectively and also cutting down the cost of production by centralizing the production of vehicles is the main strategy Chrysler Group is working on.
By making effective use of the manufacturing facilities at Windsor assembly plant and St. Louis Assembly plants the manufacturer plans to produce Dodge Grand Caravan Minivans and Chrysler Town & Country at these plants.
About St. Louis Assembly plant.
With an investment of 1 billion US$, this plant was built in 1959. The total covered area of this manufacturing facility is 2.64 million sq. ft. The company produces Chrysler Town and Country, Dodge Grand Caravan Minivan, Standard and Quad Cab Pickup and Dodge Ram in this plant.
About Windsor Assembly plant
Windsor Assembly plant covers an area of 4.01 million sq ft. It houses 4,800 employees. It is one of the larges plants of Chrysler. This plant was built in 1928. The company invested 508 million dollars to equip the plant with the state of art technology.
Dodge Grand Caravan and Chrysler Town & Country Minivans and Chrysler Pacifica will be produced here.
According to the Executive Vice President of the Group, this step shows the commitment of the manufacturer to continue to provide quality vehicles and to speed up the production by using the current resources and by adding the more sophisticated and state of art technology. While remaining committed to the minivan market and to maintain the companies top position.
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